AI tools for video creation, editing and repurposing content
The use of AI in marketing has been discussed over …
What is category management in retail?
Have you heard the phrase ‘category management’ but not got …
Top 10 marketing strategies to increase sales on your ecommerce site
Is your marketing plan in a complete muddle? Maybe you …
Digital transformation for retailers: How can traditional retailers transform their business model to thrive in the digital age?
“We’ve got a website but it’s just as a presence, …
What marketing strategies are used to sell products?
In today’s challenging world of retail, is the question on …
Marketing strategy for a new product – practical tips to launch your product
You’ve developed an amaaaaazing new product. Woo! Way to go! …
Small changes in your marketing, big impact in your business
Shall we talk about some of the common struggles you …
Marketing support for manufacturers in the UK retail sector
In today’s super speedy world, getting your products onto shelves …
Stay ahead in your industry with Google alerts
We’re told to keep up with news and trends in …
How can marketing strategy performance be measured?
Do you measure the marketing that you do? Or are …
If social media disappears, what would your marketing look like?
Can you imagine a world where social media suddenly disappears …
Why you should have a marketing strategy
I talk about marketing plans a lot, don’t I? But …
How to create a free download lead magnet
Lead magnets come in many different shapes and forms, from …
What is a keyword planner tool and why should you use one?
Picture this. You’re chatting with a fellow business owner and …
Marketing in a downturn – how to keep going when the chips are down
Setting up and running your own business is bold and …
Ecommerce products – choosing the ones that will sell and make a profit
An ecommerce business is easy, right? Erm…I hate to tell …
Expanding your product range – should you, or shouldn’t you?
A lot of retail businesses have peaks and troughs in …
Summer events – tips to build them into your retail marketing strategy
I’m at it again. Planning ahead. And yes, I know …
Social media strategy – do I really need to have one and what should be in it?
Well as a retail marketing professional, of course my answer …