How can marketing strategy performance be measured?
Do you measure the marketing that you do? Or are …
If social media disappears, what would your marketing look like?
Can you imagine a world where social media suddenly disappears …
Using your website as a marketing tool
What’s your website there for? Maybe it’s to let clients …
Which social media platform is best for my business?
Facebook, Instagram, LinkedIn, Twitter…not to mention Snapchat and TikTok. Aaarrgghh! …
Email marketing newsletter – how to make a success of yours and keep your audience engaged.
Do you think that sending an email marketing newsletter is …
All about blogs – a guide to getting started
Do you hear people talking about blogs and feel anxious …
Marketing in a downturn – how to keep going when the chips are down
Setting up and running your own business is bold and …
Format your blogs; how can you make them Google-friendly?
Writing blogs. You’ve probably been told to do it because …
Lead magnets – what are they and why should you use them?
When you’ve mastered your social media, you’ll be posting regularly …
Creative email marketing to attract subscribers
Do you send an email newsletter? You know the sort …
Outsourcing your marketing – reasons to reach out for help from the experts
If you’re not an accountant, then I’m betting that you …
Improve conversion rates on your website: practical steps you can take to encourage purchases
Woo woo! You launched your website. And it looks fabulous…the …
Hiring a marketing consultant – why it might not be right for you or your business
Getting your business known and selling your product or service, …
Ideal customer profile – how to understand your clients
When you’re asked who buys your products, do you wax …
Retail trends: how to keep up with them
Being a small business and working to tight budgets means …
Hire a marketing consultant that you can trust –the key questions to ask
Marketing consultants and agencies seem to be ten a penny, …
Expanding your product range – should you, or shouldn’t you?
A lot of retail businesses have peaks and troughs in …
Summer events – tips to build them into your retail marketing strategy
I’m at it again. Planning ahead. And yes, I know …
Building retail returns into your product marketing strategy
When consumers buy online, little thought goes into the cost …
Why you should think spring marketing in November
Daffodils popping up, blossom on the trees and fluffy chicks. …