Improve conversion rates on your website: practical steps you can take to encourage purchases
Woo woo! You launched your website. And it looks fabulous…the …
Ecommerce products – choosing the ones that will sell and make a profit
An ecommerce business is easy, right? Erm…I hate to tell …
Hiring a marketing consultant – why it might not be right for you or your business
Getting your business known and selling your product or service, …
Ideal customer profile – how to understand your clients
When you’re asked who buys your products, do you wax …
Hire a marketing consultant that you can trust –the key questions to ask
Marketing consultants and agencies seem to be ten a penny, …
Expanding your product range – should you, or shouldn’t you?
A lot of retail businesses have peaks and troughs in …
Summer events – tips to build them into your retail marketing strategy
I’m at it again. Planning ahead. And yes, I know …
Building retail returns into your product marketing strategy
When consumers buy online, little thought goes into the cost …
Why you should think spring marketing in November
Daffodils popping up, blossom on the trees and fluffy chicks. …
Social media strategy – do I really need to have one and what should be in it?
Well as a retail marketing professional, of course my answer …